About the aesthetic valences of industrial architecture



"Functional above all" is the commercial narrative for the industrial development segment.

Gabriel Almajan, Senior Architect ATG Studio:

“There is little talk about industrial architecture, although we have all noticed a significant development of industrial parks around large cities or in the vicinity of major roads. For architects, a hall project can seem boring, often focusing on the “form follows function” principle. But, even if the shape and materiality of the building itself is subordinated to its function, there are a number of “opportunities” that an industrial building can offer to the architect. For example, the way we treat a seemingly simple façade.”

The experience we had with the industrial developer Global Vision confirms that aesthetic initiatives have an important role in making a remarkable project, easily identifiable. And then commercially desirable.

If a prefabricated system with sandwich panels has clear rules of assembly and stereotomy, generated by the sizing of the panels, modulation of the structure and reduction of material losses, it does not mean that the facade must be devoid of creativity. The “playground” of the architect can be found in color and texture, as can be seen in the case of hall B2 within Timișoara Airport Park 2, developed by the company Global Vision.

Mihaela Domuța, Senior Project Manager Global Vision:

“In general, for an industrial logistics project, the focus of the design / development team is directed, mainly towards establishing the technical specification that serves the function, to the detriment of aesthetics.

In the case of the objective in Timișoara, being the first in a new industrial park, we wanted to change this custom and through the design theme it was requested the integration of the developer's corporate colors for a special aesthetic-visual impact. The architect came up with several proposals, in accordance with the developer's desire to offer an aesthetic component to his new development, this being the agreed one. "

Without claiming to have “invented” something new, through an exercise of imagination we extended this idea, trying to make an upscale at the level of visual language. Simply put, we imagined that the facade can give birth to a visual identity for several industrial developments of the group, through the variation of colors in the same type of stereotomy. At the scale of logistics parks, a variety of colors can be created, which sometimes speculates on the visual identity of tenants. Although it was not a theme of our project, we were pleasantly surprised by the developer's openness to this proposal, to go further in exploring the variety of color and texture in future projects, which we hope to develop together.

Mihaela Domuța, Senior Project Manager Global Vision:

“The surprise came when Head of Development arrived on the site with potential tenants and we found that they were pleasantly surprised by the chosen chromatics and the play of textures obtained by profiling the panels that is not uniform on the entire facade.

Later, when the consultations with potential clients, suppliers, entrepreneurs were started, for the Constanța Business Park and Chitila Logistics Hub projects, we found that the project in Timișoara was easily noticed and delighted by the clients who came to visit the new sites and told us that they have seen this chromatic pattern before. It had already become familiar to them, visually adherent to the developments made by Global Vision in Timisoara. ”

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